A Data Analysis-- Bank Marketing Campaign

Term Deposits Evaluation

  • Yiheng Wu author
Keywords: Bank, machine learning marketing

Abstract

When I first looked at the database, I found it different and enjoyable. It is not only a real-life situation I can analyze but also a good chance for myself to combine information I have learned in school with new information I learned through machine learning and form a path to the result. There are phrases I did not understand or have not even heard of but conquering them through and finishing four major machine models is beyond another level of achievement for me. I made lots of illustrations including graphs and tables to better represent how machine learning functions and how results are achieved. 

References

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[2] Kagan, J. (2020, December 1). Loan. Investopedia. Retrieved from https://www.investopedia.com/terms/l/loan.asp.
[3] What is Logistic Regression? (2020, March 10). Statistics Solutions. Retrieved from https://www.statisticssolutions.com/what-is-logistic-regression/.
[4] Statista. (2021, April 14). Projected annual inflation rate in the United States 2010–2026. Retrieved from https://www.statista.com/statistics/244983/projected-inflation-rate-in-the-united-states/.
[5] Gandhi, R. (2018, May 28). Introduction to Machine Learning Algorithms: Logistic Regression. Hacker Noon. Retrieved from https://hackernoon.com/introduction-to-machine-learning-algorithms-logistic-regression-cbdd82d81a36.
[6] Giraud, A. (2020, March 31). Quick intro to Random Forest - Towards Data Science. Medium. Retrieved from https://towardsdatascience.com/quick-intro-to-random-forest-3cb5006868d8.
[7] Narkhede, S. (2021, January 14). Understanding AUC - ROC Curve - Towards Data Science. Medium. Retrieved from https://towardsdatascience.com/understanding-auc-roc-curve-68b2303cc9c5.
Published
2021-06-29
How to Cite
Wu, Y. (2021). A Data Analysis-- Bank Marketing Campaign. Review of Applied Socio-Economic Research, 21(1), 99-110. Retrieved from https://www.reaser.eu/ojs/ojs-3.1.2-1/index.php/REASER/article/view/73