Sustainable Food Delivery Intention in App-Based Platforms
A Conceptual Framework Integrating the Theory of Reasoned Goal Pursuit and the Fogg Behavior Model
Keywords:
Environmental Concern, Sustainable Food Delivery Service, Theory of Reasoned Goal Pursuit, Fogg Behavior Model.
Abstract
This paper aims to develop a conceptual framework to explore consumers’ intention to use sustainable food delivery services on app-based platforms. The framework integrates the Theory of Reasoned Goal Pursuit (TRGP) and the Fogg Behavior Model (FBM). The study combines literature on sustainable delivery services, environmental concern, TRGP, and FBM to establish propositions for future empirical research. The framework proposes egoistic, altruistic, and biospheric concerns as sources of motivation for sustainable food delivery choices. Motivation influences attitude, and attitude influences intention to use sustainable food delivery. Motivation is also proposed as a mediator between environmental concern dimensions and attitude. In addition, perceived capability and prompt are incorporated as app-based conditions that moderate key relationships in the decision process. TRGP is used to explain the formation of goals, motivation, attitude, and intention. FBM is used to explain the roles of perceived capability and prompts during ordering and checkout. The framework recognizes the roles of the two theories and does not position FBM constructs as a linear sequence. The study contributes to sustainable delivery research by integrating environmental concern, motivation, attitude, intention, perceived capability, and prompt into a single framework. The framework provides a basis for future empirical studies of sustainable food delivery choices in app-based platforms.
References
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Biancolin, M., & Rotaris, L. (2024). Environmental impact of business-to-consumer e-commerce: Does it matter to consumers? Research in Transportation Business & Management, 52, 101087. https://doi.org/10.1016/j.rtbm.2023.101087
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Chen, Y., & Ryu, M. H. (2025). Sustainable logistics: Exploring the determinants of consumer attitudes and intention to use toward autonomous delivery services. Sustainability, 17(8), 3290. https://www.mdpi.com/2071-1050/17/8/3290
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Concari, A., Kok, G., Martens, P., & Brink, N. (2023). Investigating the role of goals and motivation on waste separation behavior through the lens of the Theory of Reasoned Goal Pursuit. Environ Manage, 72(5), 1019–1031. https://doi.org/10.1007/s00267-023-01820-1
Cunningham, N., & Petzer, D. J. (2026). Beyond handy: continued intention towards using same-day delivery shopping apps. International Journal of Retail & Distribution Management, 54(13), 18–34. https://doi.org/10.1108/ijrdm-12-2024-0659
Dahiya, A., Banerji, D., & Filieri, R. (2024). Consumer well-being: A systematic literature review and future research directions. Spanish Journal of Marketing - ESIC, 29(4), 465–490. https://doi.org/10.1108/sjme-12-2023-0355
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Ehrler, V. C., Schöder, D., & Seidel, S. (2021). Challenges and perspectives for the use of electric vehicles for last mile logistics of grocery e-commerce – Findings from case studies in Germany. Research in Transportation Economics, 87, 100757. https://doi.org/10.1016/j.retrec.2019.100757
Esmaili, A., Rejali, S., Aghabayk, K., Mohammadi, A., & De Gruyter, C. (2025). Autonomous delivery vehicle acceptance: The moderating role of perceived risk of theft. Transport Policy, 162, 406–423. https://doi.org/10.1016/j.tranpol.2024.12.022
Fogg, B. J. (2009). A behavior model for persuasive design Proceedings of the 4th International Conference on Persuasive Technology, Claremont, California, USA. https://doi.org/10.1145/1541948.1541999
Fogg, B. J., & Euchner, J. (2019). Designing for Behavior Change—New Models and Moral Issues. Research-Technology Management, 62(5), 14–19. https://doi.org/10.1080/08956308.2019.1638490
Galkin, A., Švadlenka, L., Vrba, R., & Oliveira, L. K. d. (2025). Evaluation of cargo bike program for parcel deliveries in a medium-sized city. Transportation Research Part D: Transport and Environment, 140, Article 104609. https://doi.org/10.1016/j.trd.2025.104609
Garus, A., Christidis, P., Mourtzouchou, A., Duboz, L., & Ciuffo, B. (2024). Unravelling the last-mile conundrum: A comparative study of autonomous delivery robots, delivery bicycles, and light commercial vehicles in 14 varied European landscapes. Sustainable Cities and Society, 108, Article 105490. https://doi.org/10.1016/j.scs.2024.105490
German, J. D., Redi, A., Prasetyo, Y. T., Persada, S. F., Ong, A. K. S., Young, M. N., & Nadlifatin, R. (2022). Choosing a package carrier during COVID-19 pandemic: An integration of pro-environmental planned behavior (PEPB) theory and service quality (SERVQUAL). J Clean Prod, 346, 131123. https://doi.org/10.1016/j.jclepro.2022.131123
Hyun, H., Park, J., & Ahn, S. (2025). Why do consumers continue with e-grocery shopping? The role of motivations and environmental concerns in shaping behaviour. International Journal of Retail & Distribution Management, 53(5), 448–463. https://doi.org/10.1108/ijrdm-04-2024-0188
Janairo, J. I. B. (2021). Unsustainable plastic consumption associated with online food delivery services in the new normal. Cleaner and Responsible Consumption, 2, 100014. https://doi.org/10.1016/j.clrc.2021.100014
Jang, Y., Nam Kim, K., & Woo, J. (2023). Post-consumer plastic packaging waste from online food delivery services in South Korea. Waste Manag, 156, 177–186. https://doi.org/10.1016/j.wasman.2022.11.036
Jeon, J.-Y., Hong, S.-K., Lee, H.-H., & Park, S. R. (2025). Exploring the relationships among online-to-offline (O2O) customers’ perceived justice, post-recovery satisfaction, and repurchase intention. Service Business, 19(4). https://doi.org/10.1007/s11628-025-00600-7
Jo, H. (2025). Interaction, novelty, voice, and discomfort in the use of artificial intelligence voice assistant. Universal Access in the Information Society, 24(3), 2419–2432. https://doi.org/10.1007/s10209-025-01203-9
Joo, K., Kim, H. M., & Hwang, J. (2024). A study on the cognitive, normative, and affective factors that enhance the pro-environmental behaviors of consumers in the context of drone food delivery services. Sustainability, 16(19), 8440. https://www.mdpi.com/2071-1050/16/19/8440
Kotzab, H., Yumurtacı Hüseyinoğlu, I. Ö., Şen, I., & Mena, C. (2024). Exploring home delivery service attributes: Sustainability versus delivery expectations during the COVID-19 pandemic. Journal of Retailing and Consumer Services, 78. https://doi.org/10.1016/j.jretconser.2024.103769
Kriswardhana, W., & Esztergár-Kiss, D. (2023). A systematic literature review of mobility as a service: Examining the socio-technical factors in Maas adoption and bundling packages. Travel Behaviour and Society, 31, 232–243. https://doi.org/10.1016/j.tbs.2022.12.007
Kruglanski, A. W., Shah, J. Y., Fishbach, A., Friedman, R., Woo Young, C., & Sleeth-Keppler, D. (2002). A Theory of Goal Systems. In Advances in Experimental Social Psychology Volume 34 (Vol. 34, pp. 331–378). Academic Press. https://doi.org/10.1016/s0065-2601(02)80008-9
Lee, Y.-C., Peng, C.-H., Sia, C.-L., & Ke, W. (2025). Effects of visual-preview and information-sidedness features on website persuasiveness. Decision Support Systems, 188. https://doi.org/10.1016/j.dss.2024.114361
Liao, T. H. (2025). Consumer well‐being in food delivery services: A comparison before and after a merger announcement. Journal of Consumer Behaviour, 24(5), 2482–2507. https://doi.org/10.1002/cb.70022
Mai, N. X., Nguyen-Phuoc, D. Q., Nguyen, B. V., Pervez, A., & Oviedo-Trespalacios, O. (2025). Traffic crash risk among on-demand food delivery riders in Danang city, Vietnam: Key contributing factors. Travel Behaviour and Society, 40, 100995. https://doi.org/10.1016/j.tbs.2025.100995
Mallawaarachchi, S. R., Tieppo, A., Hooley, M., & Horwood, S. (2023). Persuasive design-related motivators, ability factors and prompts in early childhood apps: A content analysis. Computers in Human Behavior, 139, 107492. https://doi.org/10.1016/j.chb.2022.107492
Min, H. (2023). Leveraging drone technology for last-mile deliveries in the e-tailing ecosystem. Sustainability, 15(15), Article 11588. https://doi.org/10.3390/su151511588
Na, H. S., Kweon, S. J., & Park, K. (2022). Characterization and design for last mile logistics: A review of the state of the art and future directions. Applied Sciences, 12(1), 118. https://www.mdpi.com/2076-3417/12/1/118
Prisco, A., Troise, C., Monge, F., & Giovando, G. (2024). How food delivery service can be sustainable: Some evidence from the Giusta delivery case. British Food Journal, 127(1), 363–386. https://doi.org/10.1108/bfj-03-2024-0260
Rathnayake, I., Ochoa, J. J., Gu, N., Rameezdeen, R., Statsenko, L., & Sandhu, S. (2024). A critical review of the key aspects of sharing economy: A systematic literature review and research framework. Journal of Cleaner Production, 434, 140378. https://doi.org/10.1016/j.jclepro.2023.140378
Schultz, W. P. (2001). The structure of environmental concern: Concern for self, other people, and the biosphere. Journal of Environmental Psychology, 21(4), 327–339. https://doi.org/10.1006/jevp.2001.0227
Shroff, A., Shah, B. J., & Gajjar, H. (2022). Online food delivery research: a systematic literature review. International Journal of Contemporary Hospitality Management, 34(8), 2852–2883. https://doi.org/10.1108/ijchm-10-2021-1273
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Published
2026-06-30
How to Cite
Wong, W. M., & Isa, S. M. (2026). Sustainable Food Delivery Intention in App-Based Platforms. Review of Applied Socio-Economic Research, 31(1), 139-154. https://doi.org/10.54609/reaser.v31i1.992
Section
Articles
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