B2C E-Commerce Adoption among Elders in Greece

Irena Atanasova; Vasileios Gerakis

doi:10.54609/reaser.v25i1.327

Irena Atanasova South-West University "Neofit Rilski"
Vasileios Gerakis South-West University “Neofit Rilski”, Bulgaria

DOI: https://doi.org/10.54609/reaser.v25i1.327

Keywords: E-commerce adoption, older people, Greece, individual characteristics

Abstract

The use of e-commerce has a lot of potential to make the lives of older people better. It could give them power, the ability to manage and control their finances, lower care costs, and make them less reliant on others, so they could live on their own. Using a questionnaire survey, this study looks at whether individual characteristics of older Greek people could affect their adoption of e-commerce. Eight variables that could be linked to adoption: gender, age, marital status, residential status, level of education, experience with information technology, employment status, and income were examined. The results show that age, gender, residential status, education level, employment status, and income all play a big role in how older people shop online. The results of this study help service providers and the government understand how older people's individual characteristics affect online shopping. As a result, this knowledge would help them find and use the right strategies to improve online shopping.

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