1.
Kuyumcu AF, Çakın Ömer. Phygital Marketing Communication and Metaverse Usage Experiences in the Banking Sector. REASER [Internet]. 2025Nov.22 [cited 2026Oct.30];30(2):11-0. Available from: https://www.reaser.eu/ojs/ojs-3.1.2-1/index.php/REASER/article/view/752